RW - foRWard Health & Wellbeing eMag - April 25 - Flipbook - Page 51
Navigating the Modern Landscape
of Dietary Enhancements
BY EUGENIA AVERINA, PHARMACIST
In recent years, the global
supplement industry has
experienced remarkable
growth, driven by a
heightened focus on health,
longevity, and personalised
wellness. However, this surge
in popularity presents a
paradox: while supplements
offer potential benefits,
their efficacy, safety, and
necessity often come into
question. This article delves
into current supplement
trends, the factors fuelling
their mainstream acceptance,
and the emerging concepts
reshaping the industry.
CURRENT TRENDS IN THE
SUPPLEMENT INDUSTRY
1. Personalised Nutrition and HyperPersonalised Supplements
Consumers are increasingly seeking supplements
tailored to their unique biological makeup and
health goals. Advances in technology, such as
ar琀椀昀椀cial intelligence (AI), enable the crea琀椀on of
personalised supplement regimens based on
individual health data. Companies like Bioniq
u琀椀lise AI-driven analysis of blood biomarkers to
formulate customised supplements, addressing
speci昀椀c nutrient de昀椀ciencies and health objec琀椀ves.
2. Nano-Nutrition
The integra琀椀on of nanotechnology into
nutraceu琀椀cals—known as nano-nutri琀椀on—is
revolu琀椀onising supplement e昀케cacy. By manipula琀椀ng
substances at the nanoscale, nano-nutraceu琀椀cals
enhance the bioavailability and absorp琀椀on of ac琀椀ve
ingredients, poten琀椀ally leading to more e昀昀ec琀椀ve
health outcomes.
3. Cyclical Dosing
Cyclical dosing involves taking supplements in
speci昀椀c cycles, aligning with the body’s natural
rhythms and needs. This approach aims to
op琀椀mise the body’s u琀椀lisa琀椀on of nutrients and
prevent poten琀椀al adverse e昀昀ects associated
with con琀椀nuous supplementa琀椀on.
4. AI and Precision Nutrition
Ar琀椀昀椀cial intelligence is playing a pivotal role in
precision nutri琀椀on, analysing vast amounts of
data to recommend supplements that align with
an individual’s gene琀椀c pro昀椀le, lifestyle, and health
status. This data-driven approach facilitates more
accurate and e昀昀ec琀椀ve supplementa琀椀on strategies.
